Objective : To communicate that you can register all domains at net4domains.com. Being in a low margin and cluttered business category, advertising had to be low cost yet distinctive.

Idea : Net4 pasted net4domains branded stickers on various existing public signs to make interesting domain names. The line at the bottom read "Register at net4domains.com".

Results : After the campaign was released, visits to the site grew by 70%. Many of the inquiries resulted in actual registration.

This is a great social OOH (Out-of-home) campaign for the Sao Paulo based CVV – Centro de Valorização da Vida. The CVV is a social organisation dedicated to help people to help themselves to prevent suicide.

The only one that can save you, is yourself.

Don't let smells mix. Biolyse system refrigerator

Brandt, a refrigerator which prevents odors to mix. I think the illustration/characters idea is just brilliant.

A very nice campaign by HP. It's not really about recycling old printers, but surely helps with some ideas on how to find a new application for old hardwares.

To promote DHL international courier services, a very creative print ad was created in Shanghai. A quick turn of the page and the package is delivered.

Sometimes we have to massage a message to make it clearer, and in the case of the business card of Jackie Wright you have to massage the business card with your fingers to actually see the details.

Logo Motives

The Logo Motives brand that represents designer Jeff Fisher is an admirable collation of imagery and letterforms. The manipulation of the letters O and G allow them to fit seamlessly into the overall train graphic with perfect geometrics all round.

Modern Nerd

The Modern Nerd logo makes fine use of negative space to fool the eye into seeing the overall image of a figure, using just the symbolic shapes of hair, glasses and tie it links in well to the stereotypical geek/nerd image.
The modern nerd logo seems to have it’s name Modern Nerd written in just MODERN. But if you take a closer look you’ll see that D & N have the same shape. Making Modern and nerd fitting in Modern.

Upside Down

The clever execution of the Upside Down logo maintains legibility by manipulating select letters to represent the brand name. By using alternate letters or flipping the orientation of a letter gives an unusual appearance despite being easily reabable.

Brands are not the only entities that use street marketing. Artists, too, are now invading streets and alleys with large scale creative marketing actions.

The artist Henk Hofsra added a bit of color to the life of the Dutch city Drachten by painting a 1 kilometer stretch of road in bright blue. Written withinin the blue in big white letters are the words “Water is life”.

At first, many might have thought that this was about raising awareness around what a precious resource water is (but in this case it is not). This road takes the exactly same route as an old water canal, and the objective of the action was to remind people of this. The water will soon be able to follow its former flow! This year the road will be destroyed and the canal will be restored as a waterway.

My sense of humor runs to the dark side so the idea of driving down the highway and looking over to see this just seems too funny. Nice idea to use this as a campaign.

Society 27

The Society 27 logo by Pavel Pavlov makes use of the fantastic ambigram effect, which ensures the logo display exactly the same when viewed in an upside down position. The abstract use of the quotation marks and number seven cleverly make up the complete 27.

London Symphony Orchestra

The LSO logo uses a single flowing line to create the three initials of the London Symphony Orchestra. The semi-representational shapes are recognisable enough to be seen as letters, but also allows the logo on a whole to be seen as an elegant graphic.

CafeClick

The CafeClick logo uses an accepted icon of the internet, the mouse cursor and brings it together with a mug of coffee by replacing the steam. This cleverly links these two elements making a brilliant logo for an internet cafe.